[Case Study] How I Expected $100 And Surprisingly Made $$$$ From An Event Niche Blog

Blogging tips, Make money

Hello Friends, Nowadays the Trend for the term “Event Blogging” is growing like anything among the Bloggers. Today through this post I am Sharing my experience from my very first Event Niche blog.ย Today I will be revealing few Tips and tricks which made my Event blog a Successful one.

TechGeek Event Niche Blog

I started Blogging On Dec 31st 2014 and obviously I was also struggling to make that single “$” from my blog like few of you would be struggling now. At that time I was Like How the hell these people were earning this huge money ? and why I was not ? Trust me guys I was too bad at blogging I didn’t even knew what Adsense was? What WordPress was? I just knew how to write some articles and how to change the blogger templates ๐Ÿ˜› .

As a Mechanical Engineering student these things were very strange for me but because of my love towards PC and Internet I decided to learn. Then I got Introduced to many Bloggers who were making really huge money. I started learning what they did and even made many friends online who were there to help me in trouble. Basically I had 2 mentors in blogging one was there to guide me VENKATESH GEDDAM and the other was there to teach me “GOOGLE“.

What Is an Event Niche Blog :

During this journey I came to knowย about a new term “EVENT BLOGGING” and people earning’s from it made me crazy. So we decided to give it a try which gave me ultimate results. For the newbies here Event Based blogs are the blogs which are created and ranked in Advance for a particular upcoming event like Diwali, New year, Valentines day etc.Such that they receive Huge traffic on the day of the event to their blogs organically and result in making Huge revenue only on that event day

Hope you all understood what isย an Event Niche Blog and You would have seen many of them. There are many bloggers who made thousands of Dollars from these kind of Event Niche based blogs.But these are not that simple to build as it appears to be. It takes several Sleepless nights and efforts to make it a successful one.

Basically in the start of our journey in blogging we require some investment. Event blogs are the best way to generate those investments.That is the reason I did this event and now I got sufficient money to reinvest in Blogging. So this is a Simple but worthy Case study of my Event blog.

Here is How I did it :


Its the most Important part for the Success rate of your event blog. If you do not research this step properly then all your hard work as well as your Time invested will go in vain. Here is what I did in this step. I simply had a glance over the upcoming various events (Sports,results,festivals,tv shows etc) on the calendar. And then I selected the TV show niche and Selected an Event “BIGG BOSS 9, I selected that event on the basis of the searches for that event in the previous year. For checking the average monthly search simply go to “Google Keyword planner” and Typeย Bigg Boss ย and select the time period and click on get ideas. There you will be given with the reports for the Avg Monthly searches for that particular keyword. You can select any Event of your choice but look for proper metrics and see the Targeted countries and all. Here are the reports I found for the keyword Bigg Boss.

Reports found for the keyword Bigg Boss Event niche blog

By this process I selected few keywords which ย I wanted to Rank for. One more reason to select this Event was thatย I saw all the previous seasons of Bigg boss show ๐Ÿ™‚ that is why I clearly knew the format and how the show is going to be and what the viewers need. Have a good knowledge on what you are going to do. So after selecting the event here comes the next step Buying and registering a domain name.


After selecting the event, Simply select few keywords you want to rank for. Then go to any domain name registrar like BigRock,Godaddy etc. Try to get a Top level Domain (TLD). It means try to have an exact mach domain name to your keyword. Example for TLD – Biggboss9updates.com, biggbosslive.com etc .There will be many available choose according to your keyword. The main advantage of TLD’s is that If everything going according to plan then there are chances that If people search for that particular keyword then you can be ranking on top. For that I simply went to google and searched for “99 Rsย Godaddy domain ๐Ÿ˜› ”ย thenย clicked on the first result and Registered a domain containing my keywords at just Rs 111 onย Jun 25 2015 i.e approximately 3 and half months prior to the event.


After registering my Exact match Domain name I was pretty much excited for that event. I decided to build my blog on Blogger because I didn’t have investment for those Hostings. But if you think that Just selecting an Event and Buying an EMD will fetch you $$$ then you are absolutely wrong. Still I believe Content is the King. Since day one I started posting content on my blog with selected keywords rich articles with 400-800 words.I didn’t copy any content except Images and tried maximum to provide my own content on my blog.

Here is the key guys, You need to focus on “On page SEO with user engagement” . You need to treat these kind of events as a Micro-niche blog Instead of Ultra spam Event blogs.

The Show started on Oct 11th and by then there were 15 articles on my blog and It ended on Jan 23rd 2016 by then I had 33. Here is an Image after completion of the event displaying the page views I obtained on few articles ๐Ÿ˜€ .These were really over my expectations.

pageviews on My Event Blog

Here are the tips for posting Excellent quality article :

  • Do not Stuff the Keywords in this kind of events because these are to be taken care as a MicroNiche blog instead of Event.
  • Try to make a catchy Unique headline for the post, Try including year and dates in it.
  • Write in the user point of view.
  • Keyword rich article. I said rich not stuffed !
  • Interlinking Helps a Lot ! Do not forget this.
  • You can use Spinned articles. But don’t know why I didn’t used it.
  • Make your site stay updated with fresh News.


After posting content and setting up my blog there was an important thing left that was Link Building. I started building links from the day one Itself. Here are the things I did in link building process –

  1. Directory Submissions.
  2. Manual Comment Link building.
  3. Building Responses.
  4. InterLinking Articles.
  5. Massive Social sharing on FB groups and pages, Google + Communities, Twitter, Stumble upon, Pinterest, Linkedin.

Here is a small step by step Guide on how I built Good quality Backlinks for My Event based blog

Step 1 : Find Few Top Ranking Event Blogs

For this simply go to google and search for any nearest upcoming event. For me they were “Diwali, black friday, New year, Halloween etc”. Search these terms in google and select a few sites which are ranking on the top in Google for those terms.

Step 2 : Check the metrics of thoseย Event Blogs

To check the Metrics Simply copy the link of the particular site and paste it in the Openlinkprofiler and click on analyze Backlinks.


Now a new window appears, In that go to “LIS” section and change the value from 50 % – 100% as per your wish. Here is a pic how to do it


Now the list will be Filtered and just go and throw your links on those page. Similarly use other URL’s and make links there too.

Step 3 : Link Building Frequency

Do we Have to follow any link building frequency ?? Actually the answer is yes but I did not follow any rule like that. I just built links daily until i got bored ๐Ÿ˜› . ย But remember ”ย Keep Building 5 Links a Day and Get the Rankigs on your Way. As this was a 3 months event so the backlinks won’t index in a day it may take weeks to get indexed. So build links until you get bored and enjoy during event.

Link Building Frequency

These pics were taken after completion of the events as I did not expect That I will write something like this. So never mind, Here is another screenshot from Ahref dashboard

screenshot from Ahref dashboard

During Building links concentrate on Anchor texts. If you use wrong Anchor text then you will not rank for your required keyword. Try using different anchor texts for different sites. Build links for both Homepage and posts as well for your Event Niche Blog. I didn’t use any link indexer, Just used the Google Webmaster Fetching feature and it worked for me like charm.

And most Important point to Bank from these kind of events is Share on social Media like hell. I created a FB page 1 month before the event and used the trending tags and posted some interesting stuff and got 5k+ likes on fb page. Similarly posted on various g+ community and used the trending tags in Twitter and got number of retweets . Post on Stumbleupon and pinterest also.

Hence these were the things Which I remember I did in Link building process.


You can monetize with many ad networks But Adsense is the best.Place the ads 2-3 days prior to the event date. If you think that just placing ads will fetch you thousands of dollars then read this.

This was the most funniest thing happened with me, One day during the event I got a realtime of 2000+ on my site and I was on cloud nine ๐Ÿ˜€ Excitedly I opened my Adsense account and saw 23 $ then I was like WTF ๐Ÿ™ ย Then I got to know regarding optimizing Page load time, CPC, CTR, ย Ads placement by my friend Pranay Anumula ๐Ÿ™‚ . As this was an Indian Event so we cant expect High cpc (I had CPC about 0.09 to 0.11) But the problem was with CTR and page load time. So we decided to change theme and used a simply light clean theme and before changing the theme and all I was earning 10-15 $ per day and after changing the CTR increased and we started making $300+ everyday. Experimented few ads placement and found the best for us. We utilized Link ads & custom ads. We will share those placements in another detailed post soon.

Few of the people suggested me using some Clickjack scripts. It would have given me more earnings but as I expected for $100 only and got $2000+ without any scripts I was happy with that. Because mates Something is Better Than NOTHING ๐Ÿ˜› ! That’s why ย didn’t took any risk with my earnings.


After this much hard work, Lets discuss what outcomes I got with this work.

For some of the Major keywords of Bigg boss I even outranked the official website of bigg boss too for several weeks. Even There was a Google realtime update In the middle of my event. Frankly speaking that too helped me a lot by removing my competitors from my way ๐Ÿ˜› . Here is the Google snippet of my site, It started giving me authority and Importance due to the Onpage SEO .

Google snippet of my Event Niche blog

I started this event blog just expecting to earn a $100 as this was my first event Niche but ended up making $2000+ ย Like a BOSS ๐Ÿ™‚ .

Event blog Adsense screenshot

The Highest Realtime Recorded by me on my Event Niche blog was 6500 realtime visitors. As i was on blogger so didn’t have any problem of hosting. If you want to know my real experience then give it a try and feel it by yourself.

 Highest Realtime Recorded


After reading this all I am sure you all would be excited to make an Event blog and Rank and Bank from it. See guys I have a suggestion for you Don’t fear of failure like whether I can rank or not , whether I will make money or not. Give it a try as many people use these event blogs to kickstart their careers. Remember the fact What you know is not Important, Applying What you know is Important . So Keep Hustling, learning & Earning with focus and dedication and you will also surely rock.

” You will Either End up with EARNING Something or Definitely LEARNING something ย “

Hope you found this Post on How I made $$$$ from my first Event Niche blog Helpful and Informative. Many more tips and tricks are on the way coming soon. So keep visiting us for more Tech and Blogging stuff.

In case we forgot to state something or if you have any doubts regarding Event Niche Blog then please feel free to drop a comment below. I will try to reply as soon as possible to you ๐Ÿ™‚ .


47 thoughts on “[Case Study] How I Expected $100 And Surprisingly Made $$$$ From An Event Niche Blog

    1. Hi Jaysukh Patel

      Happy for you That you found this post useful one. For the Best Adsense placements we are going to share a separate post in which we will be discussing Regarding Adsense optimization in depth. So stay tuned for that post. ๐Ÿ™‚

    1. Wow !! Thanks Iftekhar Ahmed for your comment here. Didn’t expect this one. This made my day.

      Feeling happy that you found this case study informative and thanks for your appreciation bro. All the very Best to you too ๐Ÿ™‚

  1. Hi Rahul Jha,
    I am completely new in blogging but I had listen many times about event blogging and I was also thinking to do this. And hence start searching on Internet and come to your website from facebook. You don’t believe me but I got a lot information from your article as I will follow this all strategies and hope will make a huge money.

    But can u please through light on best ad placement for event blog and also for long term blog? I have adsense account but getting nothing ๐Ÿ™

    Thanks For The Post ๐Ÿ™‚

    1. Thank you Nikhil !
      Yeah it really took a lot of hardwork and smartwork too.

      We will be sharing Those placements in another post soon.Please stay tuned for that ๐Ÿ™‚

  2. Spellbound!
    That was a great article, Rahul! A very detailed and an informative one!
    Well, now I am waiting for the add placements which you used for your site!
    BTW congratulations on your success and keep up the good work.

    Rahul ๐Ÿ˜€ !

  3. Well done.. Bro.. I’m also mechanical engineering student. But love to work online. And Make some $$ too.. I am always try to learn some thing new from the internet.. But for me main problem is now one with me to guide me accept google.. ๐Ÿ˜‰ ๐Ÿ˜› Thanks.. Thanks for your guidance..

    1. You are welcome Nadeem ๐Ÿ™‚ . Happy to see that this post was useful to you.

      Keep coming to Techgeek regularly for guidance and keep rocking ๐Ÿ™‚

  4. I would like to know what CTR u ended up with? I’ve Indian site with mobile traffic and getting as low as 0.4% CTR. Tried changing placement but no luck.

    1. Hey Ashok

      I was also getting CTR like 0.3 – 0.8 % . But After changing theme and ads placements and the ads background color matching with my blogs background it increased a bit. Could have increased more but by that time event ended. I ended up with 5 % CTR.

      Try to make users interact on your blog.Give the content which they love so that they stay in your blog and love to come back.

      Hope this will help you ! ๐Ÿ™‚

  5. good case study Rahul I have one doubt regarding this I am working on the valentines event I have some issues with my theme can I change my theme now. If I change the will it cause any negative effect on blog ?

    1. Yes definitely there will be changes to the rankings of your blog but I cannot assure that whether they will be positive or negative. So If you are ranking then Keep the same theme and don’t change. Or else the decision is yours.
      All the best for your event ๐Ÿ˜€

  6. That’s some awesome earnings and case study.

    I still have some doubts, never tried event blogging before. I heard that you can apply for adsense monetization over a blogspot blog after 6 months only but here you created the event 3 months before so did you got the chance to monetize the blog or how it went?

    Also did you created a fresh adsense account for this or linked a already used one (Like can I use the same adsense that I am using over my normal blogs or you suggest to use a fresh new)

    I am looking forward to answers.


    1. Hello Ashutosh and welcome to tech geek.

      I created a Fresh adsense for my event blog as I didn’t want to risk my normal adsense account.. If you want to apply from the blogger dashboard for adsense then you need to follow all the terms like 6 months age etc. But what I did was simply went to” sign up adsense” in google and apply from there and in site url gave my site url they reviewed and i got approved.

      There is another easiest and fastest method to get adsense approved through Youtube. You wont face any problems with this.

      And Yes I do suggest you to use a different adsense account than your normal longterm or any other adsense as it may cause a Ban . So don’t risk it..

      I hope I cleared your queries. ๐Ÿ™‚ If any then feel free to ask

  7. I have also tried my best for event blogging, but at the last time all the authority blogs took over the ranking and only made some amount. Please suggest what to do to avoid take over of authority blogs.

    1. Yeah I agree with you Muhammad Saqlain that Authority blogs do take over a few times.In my case on the day when the Winner of bigg boss 9 was announced then all the authority blogs were on the first page and event blogs were pushed down to 3-4th pages.And when we are thrown back then the best way to make money is by social sharing like a mad person ๐Ÿ˜›

      According to me Here are the things we can do in that issue:
      1) Select the keywords and events which authority blogs wont give importance.
      2) Or else there is only one solution Build your authority.

    1. Hi Shahanshah Alam . Glad that u found this case study useful. Keep trying various link building strategies and get to know the best working for u ๐Ÿ˜€

  8. hi bro… i read your article… and me too started a evnt blog… the event is on the way, only few days left..

    but i have a doubt, will placing my existing adsnes accnt adsense ads in event blog will cause any problems?? like banning?
    some of my firnds said that placing ads on event blogging cause adsense ban !!!!

    please help me…

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